Last month, the Department for Transport revealed figures highlighting a three per cent rise in the number of fatalities on the country's roads in 2011, with 280 people killed in drink-drive incidents.
A further announcement of a breakdown of the figures has revealed that of the overall rise in accidents (51 to 1,901 in 2011) more than half could be classed as drink-related.
IAM chief executive Simon Best commented: "With 'beat the breathalyser' pills legally on sale in the UK and the disproportionate number of younger drink-drivers, I'm worried that drink-driving may be losing its stigma."
He added that significant action is therefore required by the government to reinforce the message that drinking and driving is both dangerous and irresponsible, and is something that should be stamped out immediately.
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